Waterfall release: How it works with FEIYR

Did you know that you can easily release your album with FEIYR using the Waterfall strategy? Find out how it works here!

What is a waterfall release?

A waterfall release is a release strategy in which you release new songs in several "stages".

It all starts with a single, e.g. a new song. This is followed by further singles, each containing the new track and the previously released songs. At the end of the series, the complete album is released.

This strategy allows you to do the following:

• Keep the attention of your listeners in the long term
• Arouse curiosity for upcoming releases
• Collect feedback and adapt your strategy

The waterfall release strategy is a popular method. It helps to plan the release of music. It also maximizes your reach. The waterfall strategy ensures that your audience interacts with your songs repeatedly. Each new release can increase your listenership and streams. It gives you the chance to pay attention to trends and reactions. So you can prepare your album optimally before it is officially released.

How to realize a waterfall release with FEIYR

With the help of FEIYR, you can release your music step by step and take advantage of all the benefits of the strategy. Here's how it works:

1. Create a single and release a song: Create a release and upload your first song.
2. Add the next song: After a self-selected break, create another release. Upload a new song to FEIYR and add the already published track from step 1. Be careful not to upload the first song again. Instead, use the existing ISRC for your release under a different EAN.
3. Repeat the process: Perform step 2 as often as you like. Add another song to each new single.
4. Publish album: Add all previous songs from your singles and upload all unreleased tracks. Important: Make sure that the majority of the tracks on your album are still unreleased. This will ensure that the delivery is accepted by all stores without any problems.
5. Delete singles (optional): After the album release, you can remove the previous singles if you wish. Your streams and downloads are calculated based on the ISRC and are therefore always displayed in the same way for the track.

Some portals have exceptions. They say that an album that consists mainly of released tracks may not be declared as an album.

Tips for your album release - The Waterfall strategy

• Create a schedule: Plan your releases strategically to stay relevant over a longer period of time.
• Combine promotions: Use social media, newsletters and ads to promote each stage of your Waterfall release.
• Use feedback: Analyze feedback from your audience to make potential adjustments for upcoming releases.

Conclusion: Your song release with FEIYR

A waterfall release is a smart strategy to inspire your audience over a longer period of time. With FEIYR, you have the ideal platform to publish your songs easily. This is how you get the best out of your music.