SPOTIFY: 100 MILLION SPOTIFIERS BY THE END OF 2015

Close to 100 million people will be using Spotify by the end of 2015. This uptick goes hand in hand with the growth music streaming is experiencing. The music industry’s growth is driven by millennials – and Spotify is extremely popular among them.
90% of millennials stream music daily. Spotify knows when and where they listen to music, and knows exactly how to reach them.