Already one week after the launch of Apple’s streaming service, Feiyr is providing its users with live statistics of the platform. From now on, labels and artists get real-time insight into the performance of their content on Apple Music. Everything follows the principle of ensuring the highest level of transparency. Besides the amount of plays, data about the type of subscription (single or family), as well as information about offline usage is provided. For the first time, users will also be able to see if a song was skipped or paused after a certain time.
Besides the necessity of transparency in an era of complicated streaming reports, the live sales tool has an important feedback function for label managers. Monitoring your live sales activity and drawing a conclusion from it, is one essential part of strategic label management these days.
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