You may already be familiar with the social media platform TikTok. If not, we will explain to you briefly how and why you should use TikTok.
What is TikTok?
TikTok is a social media app that allows users to upload short videos of 15-60 seconds and edit them with effects.
Why TikTok?
TikTok is one of the fastest growing social media platforms worldwide and currently has over 800 million active users. The app has already been downloaded over 2 billion times (as of April 2020) and is therefore one of the most popular mobile apps on the market.
Music plays a very important role on TikTok, because users can add songs to their videos, which is especially popular for dance videos. But also many musicians have already discovered the service for themselves and content that performs well on TikTok also has a good chance to reach high play rates on streaming services like Spotify.
TikTok x Feiyr
To make your music available on TikTok, just make sure you select TikTok as shop in the release process for new releases. It's important to make sure that you set the start time for the song preview when you enter your track metadata. This determines which part of your song will be available on TikTok. Therefore you should choose a section of your tune that is as convincing as possible (in most cases the hook). From now on, you can also use the update function to adjust the preview start time of a song for already published releases.
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